We’re not doing Summers without our favorite EGO Summer Wear!

It was past midnight, while the old-everybody’s-favorite film, Mission Impossible 2, played on the screen. However, the girls were busy sipping on some tea, gossiping and constructing a summer plan. One of the girls mentioned that we could take a two-day trip to the Gorakh Hill Station, and there was no reason to disagree. After all, the peaks are chilly and every Karachi girl deserves a winter feel right now!
“Winterland, please!”, said one.
“On a normal day, I would not have agreed to it. But for now, let’s do this!”, I commented.
“Man, I’m melting, let’s just shortlist every spot which is either breathtakingly cold, or which has a functional AC 24/7. Anything other than that is beyond me!”
“Okay, drama queen.”. And we all agreed.
The weather was expected to go up to 44 degrees this week, and the girls came up with a list of plans. We were about to turn off the TV, switch off the lights and take a good night's sleep when the real concern shook us: CLOTHES! “Hey, what are we gonna wear?” And everyone left their beds to solve the biggest problem that so easily ensnares the female species.

The girls were more excited for a shopping run than for the upcoming summer week but that’s just us. We initially decided for a run to EGO’s Dolmen Mall Tariq Road outlet, but ended up at EGO Dolmen Mall Clifton because it was the closest to our house. The buzz of Eid had just settled, but the stores were yet again full of the summer gang! Looked like everybody planning a vacation, or in need for a summer’s closet for work or just wanting a summer’s wardrobe upgrade had landed into EGO just like us no wonder why!
We scattered through the store taking our time to select our summer wear! EGO’s summer new arrivals in ready to wear was a huge collection with numerous 1, 2 & 3-piece styles designed mostly in 100% cotton and pure lawn fabrics with a soft, light and breathable feel that seemed like a caress against the skin. I was absolutely thrilled to spot every color in their summer clothing, I mean some day you’re just in the mood for subtle pastel tones, while other days are for the loud, vivid shades- EGO’s Summer Collection had me looking ready for all my moods! I scuttled through the floral digital prints in soft summery colors, and I knew I had to have these! This would do for like half of our summer’s schedule! Pulling out my favorites, I moved further through the racks displaying 2-piece hand-screen printed ready to wear styles with such elegant lace and stitch detailing that I knew I wanted these!

“Did EGO just launch all their best styles in a single collection?”, my friend excitedly remarked!
“And you were doubting if EGO would actually have something for us this Summers!”, I smirked, secretly feeling proud for putting faith in EGO.
“Ma’am, pardon me. I was just being a little fool!” and we all laughed.
Moving further we strolled though EGO’s premium Soul Collection, and if there’s anything that defines grace its this! The styles were rich with embellishments of embroidery and print work against premium quality fabrics. You could feel the buttery smoothness of the cloth EGO used for its graceful 2 & 3-piece styles, and guess what? These styles made the absolute garment for a fine fanciful evening in this unbearable summer heat!
“Guys, I need to buy this. Add a fine summers dine out to a 5-Star Hotel to our list. Your girl just found her garment!”
“EGO has us buying everything and making plans accordingly! What sorcery is this?”