The Midnight Adventures that followed EGO’s Eid Sale 2025

Yesterday evening, the household gathered upon our terrace to spot the moon shining in all its glory. Hugs and kisses were exchanged while everyone exclaimed, “Chaand Mubarak!”, which marked the official start of Eid! Suddenly there was a frenzy for the next day, and a long list of to-dos! This was to be my first eid with my in-laws to be since I had gotten engaged to the love of my life only two months ago, therefore I helped my mum perfect our preparations for the day ahead.

Around 11pm on Chaand Raat, the girls group chat buzzed with an emergency: “Eid Mehandi Pending! Let’s go!”, which meant that we were missing out on the most important Eid ritual. The girl gang responded to the plan immediately, appearing in our pajamas to get our mehandi done on the road side in the vicinity of Clifton, Karachi. The charm of celebrating Eid in Pakistan is that regardless how late it gets, the city is lit up, the bazars are swarming with women and kids and every corner of the road is set up for mehandi stalls!

“Girls, did you see this?!”

It was past midnight, and one of our girlfriends got a push notification from EGO announcing their Eid Sale as big as “Up To 50% Off!”. The group gathered around her phone, excited, exchanging a glance readable without words!

“What’s the closest EGO store in Clifton? Would it be open?”

“Of course, its Eid! Let’s go to Dolmen Mall Clifton, it’s the closest to us!”

The mehandi on our hands had almost dried by now and we rushed to EGO. As expected, the store was crowded with women who’d just heard about EGO’s massive discounts on women’s ready to wear, unstitched and clothing for little girls! All the stock was up to 50% off, which also included EGO’s exquisite Luxury Wear, can you imagine?! EGO’s Luxury Wear by Soul and Diva Premium are the real fashion OGs, crafted onto luxe fabrics, with rich embroidered action and hand-screen and digital print work. Finding something so extravagant as these ensembles at huge Eid Sale discounts of up to 50% off felt as though I had won the lottery! Immediately, I pulled out an EGO Festive 3 Piece style for Eid Day 2 believing I made a lucky dip with these prices!

It was almost 4am by the time we reached home. Although, I purchased 2 bags full and the bill amounted to half of what I had imagined, I had yet to buy some 2 & 3 Pieces Unstitched Sets in lawn fabrics, perfect for the heat. EGO’s Unstitched Pieces make the perfect gift, whether it’s a birthday event, Eid or even as a token of love. Luckily, they offered a flat 20 & 15% off on all Unstitched Prints! The rest of the purchase was completed through EGO’s online store. I added 2 sets of girls’ wear from Little EGO into the cart for my niece. She’s gradually evolving into an EGO girlie just like me!

Don’t just smile reading my blog. Rush to EGO, and shop your favorite styles at up to 50% off this Eid Sale!