YEAR END SALE - FLAT 50% OFF

January, 17, 2025

EGO turned my frightful fashion thesis into a piece of cake!

Its 02:19 on a Monday morning and my bedroom is fully lit, flooding with EGO’s clothes everywhere. The rest of the space is taken up by a laptop, numerous paper sheets, pens, a couple of coffee mugs turned cold, and what not. Google seems to be blasting a track I am unfamiliar with; and by now, you might have guessed that I am a final year student working on their thesis.

After tiresome nights of staying up, I have finally done the submission. Habit has driven my sleep away from the early hours and so I take my time to narrate that all the glitters is not gold, that is the fashion degree. Just kidding! Glamour is one thing, but work has to be done. Our thesis, of course, revolved around fashion and demanded a research paper on the versatility and diversity of eastern & fusion women’s fashion in Pakistan. I, on the contrary, have always preferred western wear over eastern because of the promising comfort… until now.

Shop the best Eastern Wear at EGO

Fashion problems require fashionable solutions!

When the topic was announced, I obviously panicked due to my ignorance, and desperately needed help. Running home, the first thing I did was fling open my wardrobe and check for any eastern wear to have a clue where to start from and was only able to extract a few outdated styles. I scrolled through the internet and the countless options overwhelmed me, adding to my anxiety and so I put my phone down. “Why can’t you stick to your roots?!”.

Mother says, “when everything seems to overwhelm you, take a break”, and so I took a break. My best friend and I watched a movie, dined out and headed to Damascus to sit in the open winter sky and have tea, while the staff put a silver bucket filled with burning coals to resist the 9-degree temperature. Ah, the traditional Pakistani heater. “Why can’t you stick to your roots when it comes to clothing also?”, that tiny voice in my head harassed me, and so I vented out my troubles to my best friend and this girl laughed hysterically!

“I will help you; but first let me laugh”.

“Laugh”, I said with a plain face.

“Why can’t you stick to your roots, man?”, She laughed, teasing me.

“Et tu, brute?”

“Haha, okay, your troubles are honestly very small. You need to write a thesis on the versatility of a Pakistani brand, which is of course an extensive, detailed work and you might have to present as well?”

“Ugh, yeah.”

“I thought so. Let’s move. We’ll have enough time to explore and shop the best styles at the lowest price if we leave now”. She began to stand up.

“What do you mean?”

“There’s a clearance sale at EGO, flat 50, 40 & 30% off on all ready to wear and unstitched. We’re going to the store and shop every category that matches the assignment. They have the most diverse collection in eastern and fusion wear, and currently the prices are as low as free. Now stand up!”

Hurry and shop flat 50, 40 & 30% off!

It’s time to get deeper into your roots!

I sped the car and within fifteen minutes we were at Dolmen Clifton, Karachi and inside EGO’s busy store swarming with women.

“Great! Let’s get to work before it’s all sold out”.

We worked our way through the crowds and to the clothing stands, and I was amazed at the countless eastern fashion options available. Moreover, the prices made me fall in love! Wasting no time, I grabbed a couple of flared, anarkali frocks that were the absolute representation of the traditional eastern wear. Kurtas and 2 & 3 Piece Sets served the contemporary eastern wear category. Unstitched with huge flat discounts of 40 & 30% off and the several types of bottom wear was the perfect choice for the creative category in eastern fashion.

“Hey, come here quick!”, I had already shortlisted 7 items when my friend called me from among the crowds.

She was standing before a rack of hand-screen printed shirts with bold emblems that could serve as the absolute category of rebellious or eccentric eastern wear.

“I could have never found these elsewhere! Lions and cheetah prints, scorpions! I’m a fan”, I was excited!

“I know, right? Here, check the luxury rack. You can add these to the festive eastern wear category”.

I helped myself through the finely printed and embroidered articles with a delicate work of embellishments and the fashionista within me drooled! I picked a couple of EGO’s festive wear in XS, which I’d first use for my thesis, and then wear them for my cousin’s wedding festivities”.

All the categories that I had listed are done! Wow, we found everything at EGO!”

“Told you”, said my best friend; “Let’s get done with the bill”.

Want to find out what they shopped? Click here!

A friend in need is a friend indeed!

The counter was hardly visible when we spread our purchase on it, and the bill only amounted to 50% of what I had imagined!”

I hugged my best friend! “I owe you big time!”

“Shut up! That’s what friends are for!”

On our way home, we cheerfully sang along to the music playing in my car. Though the thesis still required both time and energy, EGO solved half of my problems and the rest of the assignment flowed through easily. Moreover, my wardrobe now has a separate section for the latest eastern wear and I am excited to try on a new style every day! EGO’s made me a fan and I can’t wait to shop again!

Enjoy flat 50, 40 & 30% off at EGO!
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