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EGO’s Unstitched ’25 featuring the Stunning Ushna Shah

February, 13, 2025

EGO’s Unstitched ’25 featuring the Stunning Ushna Shah

I’ve just had a scrumptious meal of Moroccan Chicken with my colleagues turned friends at Enigma, and the hype over it is so real. If you’re reading this, it your sign to visit. You might ask what the celebration was all about, so here’s the reveal! Our team just pulled off a marvelous shoot featuring Ushna Shah for our fascinating Unstitched Collection, and we needed a moment to celebrate!

Share the Excitement with Us!

We’re a team of designers, photographers and shoot coordinators at EGO, a leading women’s clothing brand in Pakistan, as you might have guessed and we love the work we do! I am still a newbie among the group therefore the admiration is huge, and everything from the coordination, selection of models, shoot locations, the stylings and the hustle and bustle, to the pack up and editing is endlessly fascinating, yet tiresome. However, the glamour takes away the fatigue.

“You’re new and young. Wait until a few months and you’d be tired like us”, says the team jokingly.

Come, shoot with us!

Let’s Get the Scenes Ready!

The last week was spent selecting the perfect model for our absolutely perfect Unstitched Campaign. Since the season has shifted, our designers worked with soft and breathable fabrics essentially Lawn, and the print work is the ultimate embodiment of Spring and Summers combined. I was mesmerized myself when I saw the draft and absolutely thrilled when the production completed! The Unstitched Collection by EGO is a play of colors, and a kaleidoscope of patterns and shapes, and flowery and leafy emblems. Something I would certainly own as a customer.

We shortlisted a few locations and settled for a beautiful outdoor space with a blooming garden that perfectly matched the aesthetics of the Unstitched Campaign. But the real trouble came with models. Our PR guy recommended a number of beautiful models but we needed the perfect face card that matched the requirements of the shoot. After relentless meetings, and discussions over the aesthetics of the campaign, our PR guy sprang up!

Get behind the Scenes. View the Shoot

The Big Reveal

“I’ve got you just the model you guys have been looking for!”

“Who’s that?”, all of us looked at him keenly, feeling hopeful.

“Ushna Shah. She’s the one who’d do a complete justice to your beautiful collection of Unstitched”, and we all seemed to agree almost immediately!

“Yes! I was thinking of asking you to get in touch with her. She’s just so perfect!”, the designer responded.

The choice was made, the PR guy finalized the contract with Ushna Shah and the shoot dates were marked. The location of the shoot was prepared as per our preference, and the team reached the spot with our equipment.

EGO Unstitched ’25 x Ushna Shah

EGO’s Unstitched Fabrics Featuring the Gorgeous Ushna Shah

After the usual shoot essentials including the model’s make up and a series of test shoots, the team was at the location with the most cooperative and stunning Ushna Shah!

We shot some of the expected best sellers with Ushna Shah among the 50 Unstitched Styles this season, and she twirled, and swung and dazzled in every look! She possessed such grace and poise, that her charm made the printed collection look even beautiful! Her beauty and elegance was remarkable and therefore she made the perfect choice for EGO’s Unstitched ’25.

“One final shot, Ushna. Now pretend you’re strolling through the garden”, and that readers became the highlight of the shoot!

We wrapped up with a lot of hoots and smiles, and treated Ushna with a delicious dinner.

EGO Unstitched ‘25

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